Democracy Labs Project

Due to my involvement with Democracy Labs and my time spent with the Google Ads team, we were able to

• Create campaigns that drove an increase in volunteers with conversion rates of 4.55% and decreases in CPC by 36.5% as of June 16th, 2024, to name a few examples of resulting metrics

• Develop an SOP from campaign creation to integration

• Cross-collaborate with multiple different departments

• Report effectively to the Marketing director concerning progress and status updates

• Organize multiple different timelines via Asana, schedules, and assigning workload to the team based on their strengths and weaknesses

Feel free to check out Democracy Lab's website and check it out for yourself!